The mark
A chrome emblem of nested triangular frames with a chevron falling through it, and the name set beneath. It is a photograph of a three-dimensional object, so it is never redrawn, recoloured or flattened.
Primary lockup
Emblem alone
Wordmark alone
Clear space and minimum size
The clear space equals the height of the wordmark's cap height, on every side. Nothing enters it - not type, not a rule, not the edge of a picture.
The emblem is never used below 48px tall. Below 120px, use the emblem alone. The wordmark is never set below 24px tall.
Do not
Do not stretch it
The emblem is always drawn to its own proportions.
Do not recolour it
The mark is a photograph of a chrome object. It is never tinted, never duotoned, never filled.
Do not outline it
The emblem has weight and depth. A stroke kills it.
Do not rotate it
The axis stands upright. It stays that way.
Do not put it on a busy ground
Give it the clear space, or the Void.
Do not add effects
No shadows of its own, no bevels, no glow, no gradients applied over it.
Do not crop the chevron
The descending point is the mark. It is never cut off by a frame.